How to moderate web content

Use this guide to help moderate web and intranet content.

If you are moderating a new web page or a major amendment to an existing page(s), check what the web author has proposed very carefully – what they have proposed, may not be appropriate. For example:

  1. Is the new page(s) needed? Does it meet a user need?
  2. How does it affect the navigation?
  3. Does it impact on the content that's already there?
  4. Does it duplicate content that's already on the site or on another credible website that we could link to instead?

Check for sense and style. Click on the Preview tab and read the page.

  1. Does it make sense?
  2. Does the layout and styling look OK (watch out for spacing problems)?

Check for spelling mistakes. Use the CMS spell checker to help you:

Check for grammatical mistakes (eg missing apostrophes).

Check for factual errors or information that may be out of date. As this may require service knowledge, if in doubt ask a service manager to confirm the information.

Check for unnecessary text, waffle or text that does not provide any value to the customer.

Check for accessibility errors.

  1. Is the page written in plain English:
    1. Is should be short, simple and use everyday language
    2. It should avoid jargon and clichés
    3. It should use an active voice
  2. Do all images have good alternative text for visually impaired users giving the equivalent meaning of the image in words?
  3. Do all tables have good captions and summaries?
  4. Have column and row headings been correctly used in tables? Use the HTML source editor to check this:
  5. Have the correct heading levels been used?
  6. Does link text tell users where clicking on the link will take them? Eg "More about rubbish, waste and recycling" rather than "click here to find out about rubbish, waste and recycling".

Check that the page follows WDC house style including, but not limited to:

  1. Are there any unnecessary capital letters?
  2. Has sentence case (an initial capital for the first word only – except where specific words should have a capital letter) been used for page titles and headings?
  3. Has the correct format been used for dates? 24 November 2008.
  4. Has the correct format been used for times? 10am, 2.30pm. 12 noon, 12 midnight.
  5. Do page titles and headings clearly and concisely describe the text they relate to?
  6. Have the numbers "one to ten" been written in words?
  7. Have phone numbers been split into readable sections (eg
    01494 461 000)?
  8. Have double quote marks been used (with single quote marks for quotes-within-quotes)?
  9. Does the page use first and second person sentences ("I", "you" and "we") rather than third person sentences? Example: "We provide you with up to date information" rather than "Wycombe District Council provides citizens with up to date information".
  10. If the page refers to our internal structure, does it use terms such as "service", "team" and "department" rather than "division", "section" and "unit"?

Check that the page is web friendly including, but not limited to:

  1. Is the page concise with short paragraphs and sentences?
  2. Is the page easy to "scan"? Have sub-headings and bullet lists been used to good effect?
  3. Does the page make sense if read as a single page in isolation?
  4. Check documents to download:
    1. Prefereably don't use documents, use web content.
    2. Are any files too big? Ideallly less than 1MB.
    3. Documents should be "inline" and the link text should match the document title.
    4. Mark up documents with document type and file size, using the web style: [PDF | 123KB]
  5. Are all email links clickable?
  6. Are external links inline and marked up, using the web style: (external website)?
    1. Make sure to deep link to the relevant external web page if necessary.
    2. If Contensis suggests a link from the hyperlink manager, then use that.
  7. Have tables been styled correctly?
  8. Does the content have appropriate metadata?
    1. Description should be 140 characters maximum and optimised for search.
    2. Keywords should reflect the content: do a quick check with Google Trends.